Your content has an expiration date. Typically, 95% of the content you create will get most of its traffic within the first two to three days of posting. Content can go “old” within weeks in some industries, while certain types of content can continue to drive solid traffic for 3-5 years before, inevitably, you will see diminishing returns. With old content, you will ultimately have a choice: you can delete it or update it. Here are 10 good reasons why you should update that older content. 1. Your CTR is terrible Example of Google Search Analytics Go to Google Search Console and check your search analytics. If the click-through rate is really low for certain pieces of content, that's a clear indication that you need to update your content.
Advertising Continue reading below Look at your title and your description. Make sure it contains relevant keywords, but is remove background from image and catchy for people who quickly scan search results. Use words that are more likely to attract clicks. 2. Your content is not well written Proofreading Have you ever quickly exited a piece of content without editing it (and editing it again) and never looked back? Posting poorly written content (for example, contains glaring typos or grammar issues) is an easy way to lose your audience's trust.
Advertising Continue reading below However, the great thing is that nothing lasts forever online. Proofread your poorly performing content (or hire a good proofreader/editor). Improve the language. Cut the crap. Make it more impactful. Make it more readable. 3. Your content receives little to no search traffic Check your analytics to see which posts are getting little (or no) search traffic. You might be surprised at what you find. Doing nothing will not help your content magically rise in the SERPs. So make a list, prioritize the content that has the greatest potential value, and start updating them! 4. Your content contains outdated information Outdated content = bad content. Even if your content is getting decent traffic, you need to make sure all of your content is up to date.